With Deborah Simmons, Camino Insight Ltd
Location Independent is an in-depth qualitative study into the growing movement of Digital Nomads, and how the demand for greater working flexibility is forcing the workplace to redefine itself. It follows a community of Nomads living and working in a different city each month for a year (March 2017-18), in Europe and Latin America. Through a combination of approaches, Location Independent considers the remote working status quo, and looks at how culture, personality, goals, job role, industry sector and employment status all feed into the individual’s ability to adapt to a nomadic lifestyle. The study includes an in-depth review of 14 co-working spaces, generating fresh insight around workplace needs; both met and unmet.
Deborah Simmons is the Founder and Director of Camino Insight Ltd; a future-focused consumer insight consultancy which has particular expertise in researching younger audiences, innovation, digital and media.
Through her experience as an agency-side researcher – and previously as a marketer for leading magazine brands – Deborah has developed an intrinsic understanding of the influences that shape the way different generations interpret their worlds and shape their futures. Deborah engages audiences, generates insights and aids clients in putting research outputs into action, helping brands to develop, grow and stay relevant.
Deborah has spent much of the last two years living and working as a Digital Nomad in Europe, Latin America, the US and South Africa. During her initial year of travel, she conducted a year-long ethnographical study into the Digital Nomad movement.